Human Pixel Animation: Audi's Synchronized Commercial
Audi's "Synchronized" TV commercial combines "acrobatic engineers with real-time human pixel animation." To learn more, you can read the write-up on Motionographer as well as watch a higher-quality version of this video.
First we explored many different ways of creating dimension. We talked to our choreographer to find ways to throw people in the air, to create human pyramids and synchronous summersaults. It was important that everything could actually be created by people. The scene had to feel human. We wanted to shoot as much as we could in order to blur the line between real and CG.
The idea of acrobatic engineers fit nicely with the perfect synchronization of the Audi Q5 and for us illustrated the concept of thinking outside the box. It explored new ways to demonstrate Audi's incredible performance capabilities. These are engineers who literally do the impossible by working together to form the shapes, images, and finally the Q5.
