Focusing on How Your Audience Uses Your Content
In the online world, just about everybody is or can be a publisher, curator and remixer.
Just consider anybody with a Facebook profile or a blog. We post content on a regular basis, decide what is of interest to us, and combine bits and pieces of what we come across as we browse the web.
If your website visitors, Facebook friends, Twitter followers, blog readers and YouTube viewers are all publishers, curators and remixers, then how you post your content should reflect this fact.
The goal is to make it easy for your direct audience to share what you do with as many people as possible.
And the key question should be how will my different audiences, friends and networks use my content to communicate with their own audiences, friends and networks?
Modular, Sharable Content is Key
The starting point for your own content creation efforts should be to make your text, pictures, video, audio, maps and performance information modular and shareable. The following screen shot shows an example of how the Eventbrite registration application lets attendees share event details with their friends and networks:
If your readers see content they like, they should be able to click a share button to grab a link or the embed code. If they can't click a "share" button, then your media is essentially "dead" and it cannot be re-used by others.
So if you want your content to be sharable, it is important to stick to popular social media applications that many people are already comfortable with and know how to use. This way they will know exactly how to use your content for their own publishing needs.
There are many examples of modular, shareable content that you probably come across everyday. At the bottom of this post, you can click on the Share This link to submit my post to bookmarking and other websites. Every popular video player (YouTube, Vimeo and others) lets users grab the code. And event applications such as Eventbrite (see screen shot above) let users share their events with their Facebook friends and Twitter followers.
Posted by
Doug Fox on March 4, 2009 6:05 AM
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1 Comments
Here's a tip on "Writing for reuse" at Useit.com. It might also be useful for the descriptions of the video or link content to accompany the media.
http://www.useit.com/alertbox/writing-reuse.html
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