Great Dance



March 30, 2009

Fundraising with YouTube -- Charity: Water & Anaheim Ballet

Last Firday, TechCrunch wrote about YouTube's new call to action overlay ad program for nonprofits. This program gives nonprofits the ability to use overlay ads on their own videos to drive viewers to the donation page on their websites. There is no cost for qualified organizations to participate in this program.

YouTube wrote about the success of Charity: Water, whose video was promoted on YouTube's home page, overlay ads drove traffic to the donation page and $10,000 was raised in a single day.

Here's a screen shot of the call to action overlay ad from Charity: Water that appears shortly after their video is started:

charity: water youtube

And here's the Charity: Water video. It looks like overlay ads only run when watching the video on YouTube. I wonder why that's the case:

YouTube Nonprofit Programs

You can learn about YouTube's nonprofit services including their call to action overlay ads and the Google checkout "Donate" button program on their Nonprofit Program page.

Among the organizations to use the Donate button is the Anaheim Ballet. You will see the request for donations button on the left side of the Anaheim Ballet YouTube channel, and on the individual pages for their videos:

anaheim ballet donate youtube

Take a look a look at the video page for their newest video "Ballet: Alyssa '09":

I'll see if Anaheim Ballet would like to share how much they have generated in donations from this program and if they have advice about YouTube's nonprofit offerings.

Posted by Doug Fox on March 30, 2009 5:25 AM



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