Dockers San Francisco will be introducing an interactive dance-themed iPhone ad that takes advantage of the popular mobile device's built-in accelerometer. To control the ads, which will be embedded in between levels of popular sports game apps, users shake their phones to initiate different dance moves. In the press release, Dockers says that their shakeable ad will be the first of its kind.
The Dockers iPhone ad features freestyle dancer Dufon Smith a.k.a. "Orb" who is with Seattle group Circle of Fire. You can watch a clip of him on YouTube:
In its press release, Dockers included screen shots of what it will be like to interact with their motion-sensing, shakeable ad:
Shake your iPhone to initiate dance move:
Watch dance move:
And shake again for more:
The dance movements are supposed to be synchronized in tandem with how a person shakes their iPhone.
iPhone Apps that Take Advantage of Motion Sensing
Here are two videos of iPhone applications that use the built-in accelerometer:
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