The Puma "Lift" ad, produced by Droga5, features 3D projection mapping. You can watch the following video on Vimeo but to see the details, you'll want to watch a higher-quality version on Motionographer--pay special attention to the clothing worn by the two performers and how it changes throughout the ad:
With traditional video projection, the camera simply projects a 2D image. With 3D projection mapping, moving images match the surfaces, contours and shapes of what they are projected on to.
The following video, which I came across on Create Digital Motion, offers a good demonstration of video mapping on to shapes and architectural forms:
And here is an augmented sculpture installation from Pablo Valbuena that uses 3D mapping technology as well:
I would like to find more examples of movement and dance-based 3D projection mapping. If you know of examples, please let me know about them.
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