Brooklyn Museum Adds the "Social" to Their "Social Media" Campaigns
Social media is about using the Internet to engage in direct conversations with your audiences, friends and networks. It is the opposite of the traditional broadcast model where the primary goal is to push a uniform message to as many people as possible.
But while "social media" is discussed non-stop--at least in techie circles--I think it is very easy to forget about the "social" in "social media." What I mean is that many of us use Facebook, Twitter, YouTube, blogs and other online people-centric applications but we don't always take advantage of the two-way and multi-way conversation capabilities built in to these applications.
In other words, when using social media applications, it is easy to miss out on opportunities to engage in direct communications that can help solidify relationships with the people who are most interested in your work.
An Example of Instant Social Media Marketing from the Brooklyn Museum
In January I started getting serious about Twitter. I created an account a long time ago but never used it until last month. You can follow me on Twritter here @dougfox.
Last month I attended a panel on Art and Social Media at Social Media Week here in New York City.
Will Cary, membership manager of the Brooklyn Museum, discussed how his museum used Twitter (@brooklynmuseum) to engage with their audiences in innovative ways. I was especially impressed with their social networked museum membership program called 1stfans (@1stfans).
So soon after the event, I tweeted about Will Cary and the Brooklyn Museum. Here's a screen shot of my tweet:
One minute later--yes, just one minute--the Brooklyn Museum tweeted me back:
I felt good that the Brooklyn Museum paid attention and responded so quickly. They take communicating with their customers and prospective customers seriously. And they devote the time, energy and resources to making this happen.
Posted by
Doug Fox on February 23, 2009 5:20 AM
TrackBack URL for this entry:
http://greatdance.com/mtadmin/mt-tb.cgi/3055
Leave a Comment