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January 2, 2009

Toshiba's Movement-Based Timesculpture Ad Builds on Bullet-Time

Toshiba's innovative, movement-based Timesculpture ad promotes its Upscaling technology.

Timesculpture is an evolution of the bullet-time technique, which was made popular in The Matrix. In bullet-time you slowly rotate around a still shot. With timesculpture, you're seeing the manipulation and merging of loops of human movement. The following videos highlight the difference.

First, here's the Timesculpture ad. 200 Toshiba HD camcorders were placed on a circular rig to capture the movement loops that were composited into the final clip:

This clip is a behind-the-scenes look at how the timesculpture filming technique was used to make this ad:

Toshiba has a good press release that offers more details about this process.

You can watch the famous bullet-time scene from The Matrix to compare to timesculpture. And here is how the bullet-time scene was created.

Posted by Doug Fox on January 2, 2009 6:39 AM



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