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March 13, 2008

Bjork Screening @ Deitch Studios Tonight and Tomorrow, 3/13 & 14

This March 13th, Bjork's new music video Wanderlust (directed by Encyclopedia Pictura), will be screened in 3D at Deitch Studios! Misnomer choreographed the video and two of our dancers (Coco and Brynne) perform in it alongside with Bjork.  

For those who cannot make it Thursday, there will be another screening FRIDAY at the Museum of Natural History. 

Bjork deitch 

We're excited to officially announce the release date for Bjork's music video Wanderlust. Attendance for the viewing is first-come, first-serve, so arrive early. The choreographic and artistic process on this project was very rewarding, and we're excited to be sharing this work with you. 

Once the video is released, check our flickr page for a behind the scenes look. Nearest metro stops are Court Square. Take a look at the Map below for reference :  


From Deitch.com : Jeffrey Deitch and Encyclopedia Pictura invite you to a public screening of Björk's new video, Wanderlust, in 3D on March 13th from 7-9 PM at Deitch Studios. 
First come first serve. 

Deitch Studios can be reached by taking either the E or V Train to the 23rd Street/Ely, the G train to LIC/Court Square or the 7 train to 45 Road/Court House Square. Walk down 44th drive to the water's edge. Deitch Studios is located on the left hand side.

Posted by Jaki Levy at 6:56 AM - Permalink | Comments (1) | TrackBacks (0)

January 18, 2008

Dance/USA Winter Forum - Day 1

This weekend, Chris Elam, Kristin Sloan, and myself are at Dance/USA's Winter Forum. Together, we're leading a workshop for dance organizations, helping them develop strategies for video. 

To open  the conference, Jerry Yoshitomi led two workshops. The first workshop dealt with developing a plan for audience research. Both workshops were very informative. This post will cover the second workshop which focused on the question of broadening, deepening and diversifying your audience.

electric lodge friday check in
Deepening involves communicating with your existing base in new ways.
Broadening entails reaching new audience members who are similar to your current audience.
Diversifying means developing an entirely new base.

Traditional marketing tells us that diversifying your audience, or reaching new customers, takes 6 times as many resources than broadening or deepening. Nevertheless, this is an invaluable opportunity.

BROADENING, DEEPENING, DIVERSIFYING
So you want to diversify your audience. How do you do this? Does your organization reflect the kind of diversity you are looking to view your work?

Jerry Yoshitomi mentioned U2's Text Message Campaign. NexGen audiences are more likely to send text messages than communicate by email. U2 recently launched a txt2screen program, where fans could send text message to the projection screens during the concert. After the show, Bono sent a text message to all the fans, thanking them for coming to the show.

Green Day did something similar where fans could send picture messages during the concert, viewable by fans during the show.  What would a dance performance look like if audience members could leave their phones on, putting them on vibrate?  

If this number was publicized before the show, audiences around the world could send messages to the live audience without actually being there. 

Golan Levin, a multimedia artist also created an interesting cell phone performance, called DialTone - A Cell Phone Symphony, where audience members left their phones on. During the performance, different sections of the audience received phone calls, generating a sea of rings.

Let us know if you have seen any other interesting methods that have successfully broadened, deepened, or diversified your audience!

Posted by Jaki Levy at 5:30 PM - Permalink | Comments (3) | TrackBacks (0)


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