November 9, 2007Tools of the Trade: Rethinking Social NetworksIn 2006 MySpace was the 2nd most popular destination on the web according to a NYTimes article, and Facebook is right behind. With such a large claim in the webspace, these sites can be great places for promoting your work and building a new audience. And many companies are using social networks like MySpace and facebook very well.I recently visited the following myspace sites: Misnomer (our own), Keigwin Dance, Danish Dance Theater, and Time Lapse Dance. All profiles featured great video and photo content. These companies also had a good collection of friends. I wonder how different companies and individuals are using effectively using myspace as a channel for audience building. There are many success stories of musicians using mySpace, but where are the success stories of artists and performers from the field of dance? With the addition of Kristin Sloan's great project (inter)Mission, the dance community can now really spend time thinking how to best leverage these networks to further their work - both online and offline.
In addition to myspace, facebook, and (inter)Mission, dance
companies could also utilize Flickr, a photosharing community. Because
dance is a visual medium, dance companies should communicate their
visual work as much as possible, and Flickr offers us many tools
including uploads by mobile phone.
In fact, our very first uploads on Flickr were done via cellphone.
![]() For those already using Flickr, you should check out Shozu.
Shozu allows you to upload pictures and videos from your cell phone in
1-Click. These online tools have really helped us share our work.To
get a better sense of why people are using these networks, I ask - how are
you using myspace and facebook? What kind of successes have you had? What other online social networks have
yielded good results for you? Why do you have myspace pages? If you are NOT using these sites, what are your reasons? I'd love
to hear your feedback and thoughts! Posted by Jaki Levy at 10:01 AM - Permalink | Comments (2) | TrackBacks (0) |




For those already using Flickr, you should check out