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October 31, 2007


Increasing Donations via the Internet


By Doug Fox

How can you use the Internet to increase donations? What are specific software applications and services that you can use to process donations via your website? Are there examples of dance companies who have successfully used the Internet to raise money? And, finally, how do you integrate your offline and online fundraising efforts?

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2 Comments

Shoshana Rose said:

Paypal has a variety of donate buttons that merchant users can customize and generate the html code for. It's fast, easy and works great! You can even embed the buttons on myspace and blogs! Fantastic!

Added: November 1, 2007 7:39 AM | Permalink

Doug Fox said:

Shoshana,

Paypal is definitely a good way to go. There are also online payment processing systems specifically designed for fundraising. There are both upsides and downsides to these applications.

On the positive side, these applications may help you better track and market your fundraising campaigns. But on the downside, you may have to pay a cut of all donations to the service provider.

I've come across a list of all these applications. I'll try to find them.

Added: November 1, 2007 2:59 PM | Permalink

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