November 21, 2005

The Rise of People-Centric Applications

The Internet is increasingly people-centric as opposed to data-centric. This means that more people find online resources and meet others based upon recommendations from other people not just by searching for data.

For example, applications such as Furl and del.icio.us are link sharing services. You can browse lists of categorized links saved by your friends and then link to sites you find interesting. Or you can participate in social networking sites such as Friendster that facilitate meeting others and finding things of interest.

This on-going transition to more people-centric applications and services is important to dance companies and performance venues - and all marketers - because just about all mainstream applications are heading in this direction. In addition, there's no reason not to start using some of these services because they are inexpensive and you can reach large audiences in record time.

Here's a list of collaborative and sharing applications:

Link Sharing

- del.icio.us
- Furl
- Yahoo My Web 2.0

Picture Sharing

- Buzznet
- Flickr

Social Networking

- Friendster
- MySpace.com

Personalized Search Engines

- Rollyo

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