April 28, 2006

Dance to the News

I was browsing the posts on the Springwise blog, a global network of "spotters" who identify the latest entrepreneurial trends, and came across a story about T-post, a Swedish company that offers a t-shirt subscription service.

Here's how it works: You subscribe to this t-shirt service and every 6-weeks you receive a new t-shirt with a news-specific theme. You can access the archive to review all of the news-themed t-shirts and on the bottom left of each page you can read about the news story that inspired the design.

I was thinking that this news-driven t-shirt concept would be great for a dance company. Why not create a new two-minute long dance work every couple of weeks or so that is based upon a current news event? Then videotape the performance and distribute it on the Internet. I think this type of video would generate a lot of traffic because many news websites and blogs would feature your video. Plus, there are probably ways to sell sponsorship and generate a new source of revenue.

The challenge, I think, would be to figure out what news stories to cover and how to stage your dance pieces in an optimal manner for video reproduction.

Technorati Tags: dance, marketing, news, video

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