Presenters Begin to Embrace Video as Marketing Tool
Performing arts venues are beginning to do a much better job of incorporating video and audio programs into their online marketing materials.
From my perspective, not having video clips so that website visitors can watch dance previews or past performances makes absolutely no sense. So it's nice to see more video, which, if used properly, can help increase ticket sales.
Here are examples of how performing arts centers are using dance videos - and in one instance an audio podcasts - on their websites:
At the George Washington University's Lisner Auditorium, you can watch a video of the flamenco dancer Sara Baras who's performing tonight and tomorrow.
For performances of American Ballet Theatre through the weekend at Sadler's Wells, you can scroll down to the bottom of this promotional page to watch a video from ABT - the contents of the video are unfortunately not described but it's a nice video.
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Reader Comments
They are even doing it downtown. New York's Dance Theater Workshop is using video to promote upcoming performances including Vicky Shick's Plum House (A Cartoon) . All their videos can be seen here. http://www.dtw.org/video.cfm#vicky
Since 2005, Doug Fox's blog has covered the intersection of dance and the Internet. A primary focus is to help dancers and dance companies use the Internet and their dance videos for marketing, educational, creative and revenue-generation purposes.
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They are even doing it downtown. New York's Dance Theater Workshop is using video to promote upcoming performances including Vicky Shick's Plum House (A Cartoon) . All their videos can be seen here. http://www.dtw.org/video.cfm#vicky
Posted by: Tony at February 15, 2007 11:42 AM