November 11, 2005

Dance and the 99 Cent Video

Producers of TV shows and music videos are in the early stages of trying to figure out how to generate revenue by making their programs available via a pay-per-view model.

Click to view larger image of this screen shot of dance videos and TV shows available through iTunes

Apple, through its iTunes service, kicked-off the trend by making songs available for iPods at 99 cents. Now you can go to iTunes and buy music videos and popular TV programs for just $1.99 a piece. TV networks don't want to miss the bandwagon. Both NBC and CBS just announced plans to make their hit shows available for 99 cents a piece.

And the producers of the Emmy Awards, recognizing the increasing popularity of video content for cell phones, handhelds and other alternative devices, have created a new awards category for these emerging video formats.

These new distribution channels for video content will soon offer dancers and dance companies a new way to make money. Whether you want to sell a video of a stage performance, a dance on camera film, or a specially created video for online distribution, there is no reason that you cannot soon be selling videos for anywhere from $0.99 to $5.00 - and making good money in the process.

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