April 27, 2006

Monetizing Your Dance Videos

Brightcove, a commercial platform for distributing video content over the Internet, launches its public beta program today.

After watching the video tour and reading an overview of their service, Brightcove looks like an intriguing way for video content owners of any size to generate revenue through ads, sales and affiliate network distribution.

While popular sites like YouTube are a great way to get exposure for your dance videos, you end-up reaching a lot of eyeballs but you don't generate any revenue.

The concept behind Brightcove is to provide video publishers with a system that allows you to organize your videos into channels, determine how you will generate revenue and choose who will have access to your video content.

You could, for instance, create three video channels:

1) Dance performance previews

2) Performance videos for the web

3) Dance instruction videos

The first category you could distribute for free. The performance videos you might distribute as part of the Brightcove advertising network and video ads would be inserted each time your video plays. You would get a cut of this advertising revenue. And the third category - dance instruction videos - you might offer on a pay-per-view basis.

I think it's time to experiment with services such as Brightcove because there is clearly money to be made - the main question comes down to what the optimal business model is. Will Internet users pay for dance content? How much will they pay for different types of videos? Or is the advertising model the best approach for dance video distribution?

Technorati Tags: brightcove, dance, instruction, performance, ppv, tv, video

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