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January 24, 2008

Why Don't Site-Specific Performers Embrace Flash Mobs?

I've been curious for awhile about why I've never seen a hybrid event that was part site-specific performance and part flash mob. It always seemed a good, fun way to not just build an audience but also to get people involved in a Web 2.0-ish, participatory manner.

The end result would incorporate a dance flash mob such as this one that took place at the Tate Modern last October. The idea of a Flash mob is very simple. A group of people, usually organized via the Internet, agree to get together at a specific location at a designated time and do something. In the case of a dance flash mob, people obviously dance.

But what would happen if there was a performance component during a flash mob? Here's aerial dancing, choreographed by Noemie Lafrance, with Frank Gehry Architecture:

Upcoming Flash Dance Mob in Boston

Banditos Misteriosos is hosting a dance flash mob on February 23rd called the "Boston Silent Dance Experiment!" Before the event, everyone is invited to download an MP3 track for their music player that includes music as well as instructions. So audiences who don't know what they are witnessing, will see a group of people moving as well as carrying out highly synchronized group exercises without any apparent direction. There's a Facebook page for this upcoming flash mob.

Banditos Misteriosos link to a similar use of MP3 audio recordings for flash mobs that was hosted last summer by Improv Everywhere in Battery Park in Manhattan. Here's a video of this performance that shows you how it worked:

Overall, I think there are two particularly interesting elements of such a hybrid event. First, flash mobs simply work from a marketing perspective. They are fun and people like to participate. Second, there are many different approaches that dancers and dance companies can take to teaching their choreography to audiences both online and in-person. So you could end-up with a large flash mob doing your moves!

In April 2006, I wrote about the same topic in "Crossing Flash Mobs and Site-Specific Performances."

Posted by Doug Fox on January 24, 2008 6:11 AM

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10 Comments


fabulous! I'd like to run across one of those. Seems like a spring/summer/fall activity though...

Added: January 24, 2008 10:08 PM | Permalink

Maria said:

Boris did a site specific flash mob in November, which you can see here. The mob was unfortunately rather small, but it was site specific!

Added: January 25, 2008 8:21 AM | Permalink

Doug Fox Author Profile Page said:

Thanks, Maria!

How could I not include Boris!

Added: January 25, 2008 8:28 AM | Permalink

Doug Fox said:

Anna,

Definitely for the warmer weather. It would be nice to see this type of fusion participatory program come spring.

Added: January 25, 2008 9:45 AM | Permalink

Tom Pearson said:

Hey Doug,

I think in most cases a site-specific work and flash mobs have two very different agendas and approaches. Site works often requires a lot of logistical negotiation, permissions, city permits, etc as well as a scheduled date/time in order to promote the event... like any other performance, only site-specific. Flash mobs generally operate outside of permission-based systems and largely rely of the element of surprise: a large group of people who assemble suddenly in a public place, perform an unusual action for a brief period of time, and then quickly disperse.

While I don't think it would be impossible or undiserable to have a hybrid event, I think that in many cases, it could diffuse the effects of both.

Esse Aficionado has been doing flash mob site-specific dances for several years, where they solicit participation online and, for example, all meet on 5th Avenue dressed as Jackie-O. There is not a lot on their website about these events, but you can get a feel for their work at: http://www.esseaficionado.org/

For flsh mobs, SantaCon is one of my favorites: http://www.santacon.com/

And in recent years, the now defunct Mob Project in NYC is probably one of the best known groups for this type of work. You can google them for write-ups ont heir various escapades.


Added: January 25, 2008 9:57 AM | Permalink

Tom Pearson said:

post-script:

Forgot to mention, I do think flash mobs are site-specific performances. Both scheduled, permission-based site work (in the public sphere) and flash mobs both succeed in interrupting the city's daily travel grid and asking spectators to look at their world in a different way. I think at their core they all have something to say about the way we systematically experience our world. I just think that an artist or organizer has to chose which to go with for maximum impact, whether impact is intended to be a sustained interaction or a brief tearing of the fabric of normality.

Added: January 25, 2008 10:04 AM | Permalink

Doug Fox said:

Tom,

Thanks for comment. Why can't both types of site-specific performance (flash mobs and performances) be fused together for maximum impact? I guess I'm asking why a specific choice has to be made to go in one or the other direction when it is possible to meld both types of events?

Added: January 25, 2008 10:36 AM | Permalink

hi doug

i generally agree with tom

they don't conceptually meld. flash mobs are like performance art 'interventions', the 'audience' chances on the performance. with the site specific the audience is is there for a performance. site specific work can be an 'intervention' as long as the performance is not announced.

from a dance perspective most choreographers would want something 'longer' than a flash mob. you would also have to think about paying the 'mob' who are part of your performance. health and safety might also be a concern.

choreographing a longer flash mob would be similar to judson era 'pedestrian - non dancer' works. many choreographers would want to avoid that (although it would be interesting). i can imagine headlong dance theater being able to create a choreographed flash mob, are you aware of their work 'cell' (2006)?

Added: January 27, 2008 5:38 PM | Permalink

Doug Fox said:

Matt and Tom,

Thanks for elaborating on your thoughts on differences between site-specific performances and flash mobs.

Matt, I found info about Headlong's Cell here:
http://www.headlong.org/dances.html

Tom, it is too bad that Esse Aficionado doesn't have more info on their website about their flash mob site-specific dances - I'm going to follow-up with them.

With differences between 2 formats that you both point out, I'm still curious how the Internet might be used to engage an audience in what would become at least a somewhat choreographed flash mob.

Added: January 29, 2008 1:13 PM | Permalink

jolene said:

I may be completely off the mark here, because I've never heard of these terms before. However when I read this entry, it reminded me of an improv group based in NY, Improv Everywhere. They did a performance in the DSW/Filene's Basement/Forever 21 windows overlooking Union Square Park, where one person is stationed in each window. I'm not sure if this would qualify as a flash mob or a site specific performance, but just thought it might be particularly relevant. I found it hilarious, especially the solos. There is video footage as well, and an extensive background.

http://www.improveverywhere.com/2005/03/19/look-up-more/

Added: February 5, 2008 2:32 PM | Permalink

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