December 12, 2005

Upcoming Publications on the Future of Dance

I will soon be writing a series of books entitled “Dancing into the Future.” These books will focus on how digital technologies are transforming all aspects of dance.

The first book, which will be available in print and electronic versions, will be devoted to how dance companies can embrace digital developments to be more successful. Subsequent publications will cover professional dancers, dance studios, performance technologies, educational technologies, and dance programs at colleges and universities.

For this first publication and subsequent books, I will be conducting extensive interviews with dance companies and dancers as well as technology and marketing experts. Some of these interviews I’ll make available as part of a new audio podcast that I’m starting in the beginning of 2006.

Here is the working table of contents for first the first publication covering the future of dance companies:

Working Title: Transforming Dance Companies Through Digital Technologies

1) New and expanded revenue opportunities

- Growing audiences
- Fundraising strategies
- Increasing sponsorship revenue
- Digital dance products and services

2) Marketing and promotion

- Websites
- Weblogs
- Mobile and wireless content
- Email marketing

3) Online marketing beyond your website

- Public relations
- Ad and banner campaigns
- Social networking
- Search engine marketing
- Community participation
- Fundraising and donations

4) Creating and selling digital dance content

- Videotapes of performances
- Dance on camera
- Pay-per-view opportunities and sales
- Online video distribution
- DVDs and high definition TV
- Wireless and mobile opportunities
- Educational products

5) Implementation strategies

- New focus and direction for dance companies
- Organizational structure
- Jobs and responsibilities
- Requisite expertise in the digital realm
- Partnerships:
-- New media companies
-- Visual artists
-- Marketing and fundraising experts

Please email me any thoughts you have about these upcoming publications. Also, if you would like to be interviewed or know of people in the dance community that I should interview, please let me know as well.

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