January 10, 2007

Hybrid Performances Build Audiences and Sell Tickets

It's nice to have your predictions instantly confirmed.

I wrote last Wednesday in "'Grease' - New Synergies For Hybrid Productions" that

While the TV show's website may have some limitations, the idea of creating synergy between a TV competition and a Broadway musical is an excellent one. TV audiences not only get to watch competitors vie for the lead parts in the Broadway production, but they also get to participate in the selection process. And through this highly participatory process, it's hard to imagine that a huge number of tickets for the theatrical production won't be sold.

Yesterday, Playbill reported in "$1.3 Million in Tickets Sold for Broadway's Upcoming Grease":

Averaging 11.6 million viewers, according to Nielsen ratings, the new TV show debuted Jan. 7 — the same day tickets went on sale. The synchronicity seems to have paid off as the box-office advance for the work — which doesn't hit the Broadway stage until July 24 — has already passed the $1 million mark.

Also, thanks to Ballet.co for including a write-up about my "Grease" post in their new weekly section, "Ballet.co BlogWatch," that highlights posts from dance blogs. (Once you click on this link for their weekly news stories, you'll want to scroll down page the page to the links for January 7th.)

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