May 16, 2006

Arts Marketing Conference Wrap-Up

Last month I wrote about the National Arts Marketing Project Conference.

Last week I came across two favorable posts about this program. Maryann Devine in SmArts & Culture shares her impressions. And Neill Archer Roan in Building Brands and Bottom Lines writes:

Imagine being among 500 marketing executives from museums, dance companies, arts councils, orchestras, theatre companies, presenting organizations, recording companies, galleries, et al - who are all focused on building audiences and participation for the arts. That's what the Arts & Business Council of Americans for the Arts has created for the cultural sector here in Los Angeles for the last three days.

Neill especially enjoyed the P2P marketing sessions moderated by Alan Brown that covered buzz marketing strategies. I wrote about Alan last month as well when I discussed an interesting paper of his about how to more actively engage audiences in the arts.

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