October 26, 2005

Dance Camera West Website

Most websites that I come across in the dance world do not do the creators justice. They tend to be poorly designed, difficult to navigate and lacking in clarity. I think this problem should be corrected so that the online marketing efforts of dance companies and related organizations match the vision, talent and creativity of the performances they are intended to promote.

One website I do especially like is for the Dance Camera West Film Festival. The copy is clear and concise, the navigation options are logical and well layed out, and the color scheme and graphics are appealing. I also think that the 3-minute video promo for this festival is wonderful. It's an enticing trailer that grabs your attention and motivates you to go to the next festival.

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