April 28, 2007

How Are Dancers Profiting from Their Internet Videos?

How have you benefited by posting your dance videos to the Internet?

In yesterday's post, I wrote about seven ways that Internet videos can help dancers and dance companies be more successful and generate revenue. Now what I'd like to do is feature specific examples of how dancers are putting their online videos to work.

Have you taken advantage of any of the following approaches to profiting from your online dance videos? How have you done this? Do you know of others who have? Do you have suggestions on how to launch a successful online video campaign?

Here's a recap from my post of the main ways you can benefit from distributing your dance videos online?

1) Build dance audiences and sell more tickets

2) Increase bookings for your dance company

3) Improve your fundraising efforts and increase donations

4) Generate revenue from ads inserted into your videos

5) Sell online sponsorship to support your Internet video productions

6) Receive revenue from product placements in dance videos

7) Sell your dance videos online of performances and dance instruction

Please post a comment or email me directly.

I'll feature these stories in my upcoming book on dance videos and the Internet, which I'm in the middle of writing. My publication covers the entire process of how dancers and dance companies can shoot, edit, market and profit from their Internet videos. You can view an extensive archive of blog posts that relate to many different aspects of producing dance videos.

Also, if you know of other dancers and dance companies who are using Internet videos in profitable and innovative ways, please let me know about them as well.

Thanks for your help!

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