May 30, 2006

The Shakira "Hips Don't Lie" Mashup

Jackie Huba in her Church of the Customer Blog has a post about how Shakira's fans were encouraged to create their own video dance mixes of her "Hips Don't Lie" video. You can watch this video on YouTube that shows clips from many of the fan contributions:

The beauty of video mashups is that they are an excellent way to build an audience of energized fans. Jackie Huba points out that there is no way to really know whether this mashup contest is really an important factor in sending "Hips Don't Lie" to the top of the charts, but it certainly can't hurt.

I think encouraging fans of any type of dance to participate in a video mashup is a good idea. It's not difficult to implement this type of program and it gets a lot of people excited about your dance performances and classes.

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