March 27, 2006

Take a Tour of Jasmin Vardimon's Park

The UK-based Jasmin Vardimon Dance Company performs works of physical dance theater that even Article19 likes:

If the Lab [Article19] was picking favourites then this company would be one of them for the sheer inventiveness of the choreography and the quality of the performances.

On Article19 you can watch a 7-minute excerpt of "Park," a work of choreographer Jasmin Vardimon that just finished touring in February.

There's a dedicated website for "Park" that's worth exploring. It's colorful and engaging and reflects the mood of their dance piece. From a marketing standpoint, visitors are invited to participate in a competition to win an iPod, there's a subscriber update via email, there's a questionnaire to gather feedback and there's a press section with print-quality photos for download.

In terms of other features, you can access a video clip, listen to the eight performers discuss their characters and watch audience testimonials.

The only thing that bugs me about their site is that they embed scrollable frames in the middle of their pages, which I always find to be an annoying way to navigate website content.

Overall, a fun, engaging site that is far better than most dance websites - and an enjoyable video.

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