March 08, 2006

Nike Offers Marketing Campaign Featuring Hip Hop Dance Video

Nike has created a Flash-based website, Nike Women, that features the latest hip-hop video from Rihanna, a breakdown of the dance moves from choreographer Jamie King and a "Shop the Video" section to buy the featured clothing.

Dance Video

I like this type of integrated marketing promotion. It's better than product placement in a movie because in the case of the Nike Women site, you can watch the video and buy the dance clothing off the dancer's back even before the video is over.

Breaking Down the Moves

It's interesting to see how they teach the hip hop moves. All they do is demonstrate each move once followed by doing the move in tempo. Not much time to figure it out, but you can push the pause button at any time. But even if you don't like the way they break-down the moves, it's still fun to watch because the video quality is better than anything else I've seen in the realm of online dance instruction.

Buying the Dance Clothing

I found the Nike Women site in a post on Adrants.

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