April 10, 2006

Product Placement and E-Commerce Technology Offer New Career Opportunities for Dancers

PersonalScreen Media, a new producer of TV programming for the Internet, has introduced technology that enables viewers to get instant access to products, clothing and other items featured within a show. As you watch a show online, you can click on a dress, for example, get a pop-up screen that provides the details and purchase the dress through an integrated e-commerce system.

Click for Larger Image

I think that this type of integrated product placement and e-commerce functionality offers some great opportunities for dancers. Even though this market is very new, it strikes me that dance offers advertisers and retailers a quick and effective way to grab the attention of multi-tasking and easily-distracted Internet users.

You can learn more about PersonalScreen Media in an article in this morning's edition of ClickZ.

For more dance-specific possibilities for integrated e-commerce and product placement, read two recent stories I've written:

- "Nike Offers Marketing Campaign Featuring Hip Hop Dance Video" - Here's an impressive online marketing campaign that features a dance video, a breakdown of dance steps and the ability to buy the clothing worn by the dancers. ClickZ also has a recent article that provides background on the creation of this online Nike campaign.

Dance Video

- "Emerging Digital Dance Careers": In November I wrote about new career opportunities for dancers in the online world. One of the areas I discussed was product placement and a video ad from Nordstrom's that features the Go-Go's. Viewers can watch the video and buy the featured clothing and accessories.

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