January 24, 2006

Dancing into the Future: Table of Contents

This year I'm researching and writing a comprehensive guide to dance and technology. The title of this publication is "Dancing into the Future™." Below I've included a description of this upcoming workbook along with a detailed table of contents.

I will be interviewing hundreds of people in the dance community around the globe for this publication. Please email me (Doug Fox) if you would like to be interviewed or have information that you believe should be included.

(Please review copyright and trademark information at the end of this post.)

Publication Overview

Title: Dancing into the Future

Author: Doug Fox, Great Dance LLC

Target publication date: End of 2006

Summary: "The Dancing into the Future" workbook will provide dancers and choreographers with both a strategic and practical overview of how to embrace the latest digital tools and technologies. By following this publication's straightforward recommendations, dancers will learn how to promote performances online, engage with audiences in innovative ways, create new types of digital dance performances and secure a healthier financial future for themselves and their dance companies.

Key Topics:

• Building successful websites and blogs


• Implementing results-oriented Internet promotional strategies


• Creating and distributing dance content through online channels


• Generating revenue from online sales


• Increasing sponsorship revenue, grants and donations


• Expanding dance and technology academic programs


• Offering new types of technology-based dance instruction


• Locating the best online resources for dancers


• Pursuing new digital dance careers


• Fusing digital technologies with performances and installations


• Producing dance on camera productions


• Using software and technology for choreography


• Building hi-tech performance venues and studios

Part I: Building Your Online Presence

1) Building Your Website

- Website strategies for dance
- Determine your objectives
- Implement your game plan
- Content - design - navigation - usability
- What you must do, what you must avoid
- Case studies
- Top 25 dance websites
- Key Software tools and technologies
- Website creation checklist

2) Publishing a Blog (Weblog)

- Blogging strategies for dance
- Transforming how you communicate with your audience
- Types of dance blogs
- Software for creating and maintaining blogs
- Directory of dance blogs
- Keys to successful blogging
- Dance blog creation checklist

3) Promoting Your Blog and Website

- Search engine marketing
-- Website
-- Blog
-- Audio and video content
- Email campaigns
- Blog and podcast syndication
- Banner ads
- Link and banner ad exchanges
- Editorial/advertorial content distribution
- Social networking sites and services
- Community board participation
- Promotion through 3rd party dance websites/blogs
- Online public relations campaigns
- Traditional marketing tools
- Online promotion checklist

Part II: Using and Creating Multimedia Content

4) Using Multimedia Content

- The benefits of multimedia content
- Multimedia applications for dance:
-- Your website and blog
-- Recording stage productions
-- Multimedia and mediated performances
-- Dance installations
-- Dance on Camera
-- Audio and video podcasts
-- Mobile and wireless devices
-- Videos for search engines and video sites
-- Internet video distribution
-- Pay-per-view sales
-- DVDs and related media
-- TV broadcasts and HDTV
-- Online public relations campaigns

5) Creating Multimedia Content

- Types of multimedia:
-- Digital pictures
-- Digital audio
-- Digital video
-- Animated presentations
- How-to guide:
-- Pictures
-- Audio
-- Video
-- Animations
- Directory of software programs and technologies

Part III: Expanding Revenue Opportunities

6) New Revenue Possibilities in the Digital Realm

- Expanding revenue opportunities
- Sell more tickets for dance performances
- Increase funding opportunities and donations
- Secure more advertising dollars
- Sell stage and dance on camera productions:
-- Online distribution (pay-per-view)
-- DVDs and other media
- Sell dance instruction programs:
-- Online distribution (pay-per-view)
-- DVDs and other media
-- License digital dance content in new ways

Part IV: Educational Programs and New Instructional Methodologies

7) Dance Programs at Colleges and Universities

- Intro to dance and technology academic programs
- Dance and technology curriculums
- Using computers and technology to teach dance/choreography
- New media and technology influence on choreography
- New media and technology in the performance space
- Preparing dancers for digital careers
- Directory of dance and technology programs

8) Technology Enhances Dance Instruction

- Introduction to tech-based instructional methodologies
- Dance instruction via the Internet
- Self-directed dance education programs
- Supplemental dance education programs
- Integration of Internet, TV and mobile devices
- Tools and software for creating educational programs

Part V: New Resources and New Career Opportunities

9) Dancers Embrace Digital Resources

- Promote yourself online - websites/blogs/other options
- Create digital video auditions
- Audition listing websites, blogs and email lists
- Top websites for dancers
- Top community websites for dancers
- Top dance blogs

10) Dance Careers Expand to Emerging Digital Markets

- Pursuing a digital dance career
- Dance on camera productions
- Internet-centric dance festivals and competitions
- Online digital content sales of performances
- Online digital content sales of instructional programs
- Product placement and commercials
- Computer and arcade games/exercises
- Virtual 3D environments
- Scientific research in motion analysis

Part VI: Digital Technologies Transform Performances

11) Dance Performances

- Incorporating digital technologies into performances
- Types of digital dance performances
- Case studies
- Future directions
- Top dance companies in digital dance
- Key tools and technologies
- Vendor directory

12) Dance Installations

- New media and interactive dance installations
- Types of dance installations
- Case studies
- Top artists and choreographers
- Future directions
- Key tools and technologies

13) Dance on Camera

- Introduction to dance on camera
- Latest trends and developments
- Case studies
- Dance on camera film festivals
- Production and editing tools
- How to sell/license/distribute dance films
- Directory of recent dance films

14) Choreography

- Digital trends in choreography
- Choreography software and technologies
- Dance notation systems
- Motion tracking systems
- Case studies
- Future directions for digital choreography
- Directory of software and technology

15) Hi-Tech Performance/Practice Venues and Studios

- Anatomy of hi-tech performance centers
- Anatomy of hi-tech dance studios
- Overview of tools and technologies
- Directory of hi-tech performance centers/studios
- Checklist

Copyright and Trademarks

© 2006 Great Dance LLC. All rights reserved.

Great Dance and Dancing into the Future are trademarks of Great Dance LLC.

The book description and table of contents for "Dancing into the Future" are copyrighted by Great Dance LLC and may not be used or republished in any manner, in whole or in part, without the expressed written consent of the author.

Posted by Doug Fox on January 24, 2006 11:20 AM

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