January 10, 2007

Sanex Choreographs European TV Ad Campaign

To promote its skincare products in Europe, Sanex worked with Cuban dancer and choreographer Alex Verona to create a captivating TV ad campaign that features 100 nude dancers that "visually portray the natural processes of healthy, active skin."

On Sanex's "Living Skin" site, you can watch the first of the pan-European TV ads, see behind-the-scenes video footage of the making of the ads and view a photo gallery.

Here are screen shots from the TV ad:

Trackback Pings