March 13, 2006

Momix Dancers in Hanes Ad

Rachel Feinerman at Downtown Dancer writes post, "Momix and Hanes," that links to TV ad featuring Momix dancers. (When you get to the ad page, you have to click on the image of "Women's Comfortsoft TV").

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Rachel writes:

I have always wondered why ad agencies didn’t run after dance companies to use in ads and commercials and now I just caught the Momix dance company in a Hanes commercial.

I think that there may be an increase in the number of dancers featured in TV ads - I think it's great opportunity for dancers and advertisers. I especially like the online interactive campaigns where the dancers wear the clothes or other merchandise of an advertiser and website visitors can buy these items on the spot. This is what I wrote about last week in my post about a Nike ad that features a dance video, a break-down of moves and the ability to buy the featured clothing on the spot.

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