December 6, 2005

Pepsi Samba Online Dance Competition

Pepsi in Australia is promoting its tropical cola drink Pepsi Samba via an online dance competition where participants upload their short dance videos to win cash and other prizes. On the site you can vote for the best and worst videos of the day, upload your own clips, play a dance game and download wallpaper and screensavers. Plus, you can download ringtones and wallpaper for your cell phone.

What I like about this site is the strong focus on interactivity and user involvement. Everything is designed to encourage people to participate. I think that fostering this type of interaction is the best way to brand a product online. Plus, if you feature a bottle of Pepsi Samba in your dance video, you can win even more cash.

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