October 6, 2005

Bust A Move with Ellen Degeneres

American Express features Ellen Degeneres in a dancing-themed TV commercial and interactive Flash animation.

The Ellen Degeneres Dance Maker let's you combine your choice of dance moves into your own choreographed dance composition - all the dance moves feature Degeneres.

(By the way, when you reach the Dance Maker page, you may have to click on an arrow that you'll see to the left of Ellen's head on the left side of the page. Then, click on the rotating crystal ball to start the Dance Maker).

To get started, you drag your choice of dance moves to the bottom row and click on the single song to slect an audio track. Then, click "Bust a Move" and you're ready to watch your personalized dance piece. If you think you've created a masterpiece, you can submit your dance combination to Ellen.

You can also watch the accompanying American Express dance commercial also featuring Ellen Degeneres. The commercial closes with Degeneres saying, "I like dancing to my own tune." I like the tie-in with the overall theme of this American Express promotion. You get to decide which dance moves to add to your final dance piece just like you get to decide how to use your AmEx card.