let's just say that Google offers the video owner $10 for each thousand views of the video. That's $100 for ten thousand views, $1000 for hundred thousand views and so on.

Soon the numbers don't look impressive. After this hits the normal Tube™ even more people will post videos of dog's riding bikes looking for that multi-million count to make some money and with that the site becomes even more saturated than it already is.

Add in to that the problems of click fraud (which in turn will bring thousands of petty and organized criminals to the site) because that's what they do.

Even if a dance company can build a sizable audience for their content they will make very little money for it. Google on the other hand will rake in the cash from advertisers because they get a piece from everybody's pie.

Google advertising is a business model built on meaningless page-view numbers. Entire websites are built not to serve meaningful content but endless opportunity's to install "ad units" so the big player makes a killing, a hundred geeks make a few hundred grand and everybody else gets screwed (pardon my French).

Dance needs to play to it's strength and sell products (either online or DVD's) because the quality is sky high and people genuinely want the material. It's a harder sell but one that is more worthwhile.

Michelle,

Thanks for comment. I probably was not clear when I wrote:

I think this in-line video ad format that I describe below works for both dance videos and sponsors who want their video commercials featured within these dance videos.

I was referring specifically to in-line video ads as a format that will probably work better than other ad formats such as pre-roll or post roll. I was not referring to the Google revenue model.